Search Market Insights

The Dawn of Digital Marketing: As per LinkedIn's data, Digital Marketing is one of the topmost sought skill set by employers since 2019 till now and many more years to come. During this COVID time, many professionals are looking for jobs outside their current industry. The major hit of the pandemic is to recreation and travel industry. Most of the local businesses have been affected. Few have adapted new ways to run the show somehow. This is when your creative sense start working to get through such challenges. Take the Time Advantage to Learn Digital Marketing: If we talk about this pandemic, there are adverse conditions but if we focus on brighter side, we have got enough time and space. Not going out much, we can utilise this opportunity to up-skill ourselves with flexible online digital marketing training.  Digital Marketers' Competition Post COVID: With increase in requirement for digital marketers, the competition has also been increased. No one would like to take a chanc...

Inbound and outbound marketing are two ways of digital visibility of your content. Outbound Marketing: Is nothing but the “marketing”. Whether it is relevant to you or not, such marketing is imposed on you. Ex:  TV Commercials, radio ads, telemarketing, billboards, etc. People are so overwhelmed by such marketing that they started ignoring them. Resulting in the drastic downfall of the outbound marketing and advent of the new marketing style, “The Inbound Marketing”. Inbound Marketing: Inbound is the current in-style marketing that works with the smart generation now. The approach is to pull the potential customers with the online content kindling their curiosity. Inbound marketing is also known as content marketing. Ex: Blog posting, social media, whitepapers, email newsletters, infographics, etc. content which people are interested to read. SEO and SEM, helps put forth the relevant content in front of the audience of search engines. Once they go through the content, it influence...

You can have a domain with WWW or without WWW. But make sure that you are having only one kind of URL and not both. For instance, www.domainname.com is considered as sub domain of domainname.com and search engine ranking will be distributed between both URLs if users can access the page in both formats. As WWW is the most used URL type compared to non-WWW by the users, it is preferred to have domains with WWW and having redirects to the proper domain name for users who miss WWW while trying to access your website. You can check it yourself using Open Site Explorer. Even from technical point of view, WWW is preferable. If you are curious enough then you can check more on this. If you have both versions of pages, i.e. with WWW and without WWW, then do 301 redirection of duplicate page and do not use canonical tags on duplicate page. This helps you out people not visiting both the page formats of you have added both versions of page URLs by mistake in static sitemap of your websi...