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Digital Marketing VS Internet Marketing

Many of us get confused between Digital Marketing and Internet Marketing. Some of you may say that both are same. The fact is that the Internet Marketing is one of the broad channels of Digital Marketing which confuses you to come to a conclusion that there is no difference between them. Let us know in detail about Digital Marketing and Internet Marketing.

Digital Marketing:

Digital Marketing is utilizing different digital channels to market product, service or to build a brand. This is replacing the traditional marketing. Then, ads were confined to be given through newspapers, hoardings and pamphlets whereas now ads can go viral though different channels of Digital Marketing. The channels of Digital Marketing include Websites, SEO, Pay Per Click Campaigns, Banner Placement, Email Marketing, Mobile Marketing, SMS, Web TV, Social Media platforms, etc. which has a digital foundation.

Internet Marketing:

Internet Marketing as mentioned before, contributes more to Digital Marketing. It comprises of various channels like Website, Search Engine Marketing, Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing and Banner Advertisement. Let us know each of them and their role in Digital Marketing.

  • Website – Website is a set of interconnected pages with a home page hosted on same server usually. You can prepare, make changes and manage the information on website easily. It might be even a blog created using WordPress, Tumbler, etc. shared platform. A website can be the start and end point for many Digital Marketing campaigns for achieving great traffic.
  • Search Engine Marketing (SEM) – Search Marketing is the heart of Internet Marketing. Two important activities, SEO and PSA make up Search Marketing. SEO is implementation of On Page and Off Page optimization techniques for high rankings for organic search listings. Paid Search Advertising (PSA) is placing ads on search engines for driving more visitors in. Pay Per Click (PPC) campaigns run using Google AdWords, to advertise on Google and partner network is the most popular PSA. Hence, search marketing deals with the ways of promotion connected to search engines.
  • Content Marketing – It is the new SEO technique which gives you the best ranking result in search engines and meant for the long run. Since 2011, link building trend of SEO has changed to Content. Now, Content is the king and through this we can make a good debut in internet.
  • Social Media Marketing (SMM) – Social Media Marketing is a component of Internet Marketing trending from few years because of increased users of social networking sites. Google+, Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, etc. are the social media sites with great interactions. So, anybody will be a fool if they miss out SMM which can give great reach.
  • Email Marketing – In spite of presence of other influential channels of Internet Marketing, Email Marketing has not faded and has maintained its position. If you create and schedule email campaigns by considering various metrics for the campaign, it has the power to convert visitors to customers.
  • Mobile Marketing – Mobile is a handy device and with invent of Smartphones, it has become easy for users to search the web. There are Apps available for different websites on the Smartphones with which people can get connected easily. Hence good number of traffic drives in through mobile phones, tablets, phablets, iPads, etc. You need to make sure that your website is responsive for providing great user experience for good results.
  • Banner Advertising – Banners are placed on various Websites, Mobile Apps, Social Networking Sites, Newsletters, Search Engines, etc. web properties. The banners may be in the format of Text, Static, Image, Animation, Video, Clever Banner, etc.

Trending Now. .

According to the survey, the Smartphone and other mobile users are being increased rapidly. This made the Digital Marketers to invest on mobile marketing more. They are focusing more on user experience than advertising their products, services or brands.

Conclusions:

  • Internet Marketing is nothing but a major stream of Digital Marketing that can generate considerable amount of revenue for your business. Digital Marketing is Internet Marketing along with digital advertising, WebTV and SMS.
  • Companies understand that just starting a business is not enough but people should also be aware of what you are up to. Which else is the better way to market other than Digital Marketing in this Information Era?
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